Meet Team Shelley.
A family-run team with deep Florida roots. Rich Shelley leads as founder & team leader, Sherill Shelley runs the operation as CEO, their daughter Niki Shelley coaches agents and drives marketing, and Dennis Hess keeps every deal moving as admin. Backed by our licensed Florida realtors — this is the crew behind eXp, Team Shelley 1st Choice Collective.
The family that runs the team.
Rich and Sherill Shelley built Team Shelley together — he leads from the field, she runs the business. Their daughter Niki coaches the agents and Dennis Hess keeps the engine running as admin.
Rich Shelley
Founder & team leader of Team Shelley · Co-founder of 1st Choice Collective · Brokered by eXp Realty.
- 30+ years renovating & flipping Florida property
- 12+ years as a licensed Florida Realtor
- Waterfront valuation & complex-deal specialist
- Sets the vision and the deal-maker standard
Sherill Shelley
Rich's wife and CEO of Team Shelley — the heart and head of the operation.
- Chief Executive Officer, Team Shelley
- Oversees client experience & team operations
- Keeps every deal human and every client cared for
- The steady hand behind the family business
Niki Shelley
Rich's daughter — Realtor, agent success coach & digital marketing director.
- Continuing the family legacy in real estate
- Agent success coaching & new-agent onboarding
- Pipeline accountability, growth coaching & mentorship
- Digital marketing & lead generation across the team
Dennis Hess
Rich's admin — wearing his signature eXp, Team Shelley 1st Choice Collective royal blue.
- Rich's dedicated administrative lead
- Day-to-day operations & transaction management
- Vendor coordination and renovation scheduling
- Client experience from contract to closing
Rich Shelley — the vision behind the team.
Rich is the founder and team leader of Team Shelley and a co-founder of 1st Choice Collective — brokered by eXp Realty — built collaboratively with his two business partners. He leads sharp on waterfront value, relentless on client experience, and proud to work alongside his wife Sherill as CEO, Dennis as his admin, and his daughter Niki as Realtor, agent success coach and digital marketing director so agents can do what they do best: sell Florida.
Sherill Shelley — the heart and head of the operation.
Sherill is Rich's wife and the CEO of Team Shelley. She oversees the client experience and the day-to-day operations that keep the team running — making sure every family we serve feels taken care of from the first call through closing day. Behind every smooth transaction is Sherill, the steady hand behind the family business.
Licensed Florida realtors on the team.
We're growing the roster with licensed Florida realtors who share our deal-maker standard. Bios and headshots are on the way as we finalize the lineup.
Realtor — Coming Soon
A licensed Florida Realtor is joining the Team Shelley lineup. Watch this space — bio and headshot are on the way as we finalize the roster.
Realtor — Coming Soon
A second licensed Florida Realtor is coming aboard Team Shelley. We'll post the full bio and photo here as soon as they're official.
Want to be coached by this team?
We're growing — and we grow our agents first.